I'm surprised I haven't heard anyone else talking about his really. In the last several months, Levi's has been airing a phenomenal TV ad campaign using Walt Whitman's famous poem "Pioneers! O Pioneers!", which praises the spirit of westward expansion and the frontier dream. It's one of those rare ads that I stop and watch when it comes on. Having worked in advertising, it's the kind of perfectly crafted spot I wish I could have been a part of producing. I'm sure you've seen it but check it out below. It's a great reading by whoever voiced it over.
I like that ad as well, I never knew that it was a Whitman poem though. Pretty coooool
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